Women in Scotland are being asked to look into a "drinking mirror" to see the effects of alcohol on their bodies.
A phone app has been developed as part of a health campaign to encourage people to think about reducing the amount they drink this year.
It allows users to take a photograph of their face and view the potential impact of over-indulgence.
Dr Samantha Robson, a GP and skin specialist in Aberdeen who helped launch the campaign, said: "Alcohol undoubtedly has an effect on our appearance in the short and long-term.
"As well as causing bloating and dark circles under your eyes, alcohol dries out skin and can lead to wrinkles and premature ageing. Many people forget that alcohol also affects their sleep, which doesn't do skin any favours.