One million pounds of taxpayers' money is being used to help promote food and drink firms before a series of showcase events in 2014.
The Commonwealth Games, Ryder Cup and the second Year of Homecoming are on in Scotland that year.
The Scottish Government wants food and drink producers to use the events to promote their produce around the world.
The cash supports the implementation of the Food and Drink 2014 Action Plan, created by a partnership between the Government, enterprise agencies, Event Scotland and industry body Scotland Food and Drink.
Rural Affairs Secretary Richard Lochhead said: "With the Commonwealth Games, Ryder Cup and the Year of Homecoming all taking place in Scotland in that year, there will be unprecedented opportunities to showcase the magnificent produce Scotland has to offer.
"However, it's vital that companies prepare in advance to give themselves the best possible opportunity to reap the rewards on offer. For example, over the next nine months the Glasgow 2014 Organising Committee, responsible for delivering the Games, is expected to procure catering services contracts worth up to £8 million.
"That's why we have prepared our 2014 action plan to help Scottish food and drink firms maximise their competitive advantage and ensure they're well placed to capitalise on the economic opportunities on offer and to promote Scotland's reputation as a land of food and drink. The funding I have announced today will help to deliver the action plan and help to keep Scottish firms ahead of the curve."
Scotland Food and Drink chief executive James Withers said: "This funding from Scottish Government is a pivotal step towards achieving our ambitions for 2014.
"Our showcasing of Scottish food and drink at the Olympics last month was an insight into what we can achieve. However, the hard work for 2014 starts now. With less than 700 days until the opening ceremony in Glasgow, we are developing a programme of work with food and drink businesses of all sizes so they can seize the opportunities over the next two years.
"Scotland is a land of food and drink and this is a once-in-a-generation opportunity to showcase that."
